Who is Siiri Tabri?
Her Background Story
Early years
House in Karja village, Saaremaa. © SiiriTabri.com
Siiri Tabri was born and raised in Saaremaa, an island near the Western coast of Estonia. As the youngest of five children with four brothers, she developed a strong sense of determination early on. She grew up in the modest surroundings of Karja village, which has a population of just under 800 people. Accustomed to working hard for everything, she cherished her limited free time by enjoying simple pleasures - such as long walks in nature, painting, photography, and meaningful conversations with close friends.
Siiri became a devout Christian at the age of 9. Despite achieving significant success later in life, her approach to people and life generally has remained consistent. Before having children, she took pride in the simplicity of carrying all her possessions with her. To this day, she continues to be a cheerful, approachable, and down-to-earth individual.
Becoming an artist
Siiri attending a makeup competition Nevski Berega, in 2012.
© SiiriTabri.com
After studying painting under various instructors, Siiri's artistic journey began in her teenage years. She soon pivoted to offering beauty services, focusing on brow grooming. This became both her passion and her livelihood. Every earning she made was invested back into her craft; she traveled extensively to learn from other experts and participated in competitions in makeup, body painting, and pigmentation. This intensive learning phase continued until she was 23 when she took her first microblading training in 2014.
Siiri with the late Estonian artist, Jüri Arrak, in his studio - a key influence in her development both as an artist and as an individual. Featured below are select fragments of Siiri's portraits and oil paintings.© SiiriTabri.com
That same year, Siiri signed a contract with SharpBrows and quickly became the company's youngest trainer and one of the youngest microblading trainers globally. Her rapid rise can be attributed to her extreme dedication, an insatiable need for self-improvement, strong work ethic, and unparalleled dedication. However, what truly set her apart as a trainer was her genuine affection for her students, enabling her to impart skills so effectively that her students often outperformed others in the industry.
Siiri firmly believes that her lifelong background in art has been instrumental in shaping her significant impact on the microblading and powder brows industry, particularly in developing new techniques and approaches.
She posits that mechanical skills alone become inadequate beyond a certain level; true artistic creation involves transcending oneself. This understanding has fostered in her a deep respect for all genuine artists, irrespective of their specialized field.
Breakthrough in Scandinavia
Siiri showng her kid to a Finnish influencer Sara Sieppi. Below Siiri with Finnish rap artists and entrepreneurs Jare Henrik Tiihonen (Cheek) and Kimmo Laiho (Elastinen).
© SiiriTabri.com
During the surge of microblading popularity in Scandinavia between 2016 and 2017, Siiri was already an established figure in the field of microblading and pigmentation training. As a result, she became a go-to resource for many aspiring microblading artists in the region. Even while pregnant with her first daughter, she conducted training sessions for microblading artists across nearly all European countries. Remarkably, her longest continuous stretch of training lasted for an astounding 92 days.
Finland welcomed Siiri warmly when she arrived in 2016. She quickly mastered the Finnish language and developed a deep respect for the country.
Siiri gave birth to her first daughter amid the peak of the European microblading boom in 2017, taking only an eight-day maternity leave. © SiiriTabri.com
Her collaboration with SharpBrows persisted, leading to the constantly finding new ways to improve microblading. As she also had intensive experience in pigmentation, she also made considerable input to the field, combining microblading with Powder Brows and developing the Combo Brows technique.
In 2018, Siiri achieved another milestone in the world of microblading. She developed Light Microblading, a newer, improved method of the technique. This innovation quickly gained popularity and became widely adopted in numerous countries.
Student’s success
Siiri has consistently participated in competitions and international contests without heavily publicizing this aspect of her career.
Her first victory in an online competition came in 2015, and her most recent win was in 2023, also online. Nearly all her online contest wins are based on photos from regular client procedures. This doesn't in any way diminish the high standards of the competition; quite the opposite. Siiri just performs each procedure with ultimate care.
However, an even more significant achievement for her is the success of her students. Together with SharpBrows, she has produced hundreds of successful artists. Over 50 Siiri's students have become accomplished brow trainers, and many have won numerous international contests. For her, this stands as the true measure of success.
Siiri's student and long-time friend, Kristi Sink, after winning 1st place at the Ultimate Brow International Championship in pigmentation. Siiri training Annika Kakko, who has become a widely recognized brow artist and entrepreneur in Finland.
Constant self-development
Siiri practicing powdering techniques with a Polish artist, Katarzyna Teresiak. On the right up, Siiri practicing pigmentation with a Lithuanian artist Dovile Zilinskaite, and right below with an Italian artist Andrea Calubini, in her studio. Down left Siiri practicing with Mira Shakhmarova from Omsk (Russia). © SiiriTabri.com
In 2020, Siiri spent more time with her children and focused on skill enhancement. She is a firm believer in the principle of constant and never-ending improvement. From 2020 to the present, Siiri has been committed to honing her craft by training with leading artists in the industry. She has either hosted these experts at her own studio or traveled globally to learn with them.
During this period, Siiri has made significant contributions to the field of microblading. She has innovated by combining the Light Microblading technique with the Powder Brows method. This innovation has positioned her as one of the most sought-after pigmentation trainers globally.
Present day
Siiri and her children - cliockwise Patrick, Miia, Noora. © SiiriTabri.com
Siiri is presently managing her investments in projects related to the brow business, with a primary focus on online education and brand development in the brow industry. She operates an online training platform, Beautytrainer.com, and is also a key member of the investment syndicate Holistic PMU, which specializes in backing beauty entrepreneurs. In collaboration with Everyoung International, she writes content aimed at assisting aspiring artists in the field.
While balancing her professional commitments, Siiri prioritizes spending quality time with her three children. She conducts brow training primarily from her home studio, where she has hosted students from over 24 countries around the globe.
Fun quotes from Siiri Tabri
“Stop being naive. Start paying attention.”
“There are no participation trophies in brow business. I train winners.”
“Likes and followers can’t pay your bills, what really matters is what goes into your bank account.”